Making it easier for Nova Scotians to support each other

Nova Scotia Loyal is a new government program designed to make it easier for Nova Scotians to identify, purchase, and support local products.

There’s a Story Behind Every Sticker

When you see a Nova Scotia Loyal sticker or tag on a product, you know that it’s authentically Nova Scotian.

It also means that product is rooted in a rich story of local entrepreneurship – a story which you can become a part of when you choose local.

How to Get Involved

Being Nova Scotia Loyal is about celebrating the diverse products and people that make Nova Scotia so vibrant. Whether you’re a consumer, retailer, or producer – Nova Scotia Loyal has a way to help you express your loyalty for local.

Consumers

You love supporting local businesses and purchasing local products.

Nova Scotia Loyal makes it easier for you to identify local products at retail and has a suite of consumer incentive options to reward you for choosing local.

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Producers

You make products in Nova Scotia.

Looking to connect your product or business to a community of consumers who are incentivized to support it?

You may qualify to become a Nova Scotia Loyal Producer if:

Your business’s head office is located in Nova Scotia, or is primarily (75%) owned by Nova Scotian residents.
Your business’s primary activity is the production or transformation of a product.

Coming soon you will be able to apply to become a Nova Scotia Loyal Producer and receive the Nova Scotia Loyal brand package to promote your products. Check back often for updates.

Retailers

You own a business that retails Nova Scotian products.

Want to help shine a spotlight on local products?

You may qualify to become a Nova Scotia Loyal retailer if your business:

Sells one or more products provided by a Nova Scotia Loyal Producer.
Is authorized to conduct business in Nova Scotia.

Coming soon you will be able to apply to access Nova Scotia Loyal point of sale materials and resources to display at your retail location. Check back often for updates.

Upcoming Events

Come say 'hello' to the Nova Scotia Loyal team in your community. Be sure to check back every so often for updated event listings!

Jul 27, 2024

Local Product Samplings

Sobeys - Pictou

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Jul 27, 2024

Local Product Samplings

Foodland - Lunenburg

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Jul 27, 2024

Local Product Samplings

Co-op - Cheticamp

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Stories Behind the Sticker

Nova Scotia is ripe with talented local producers making high quality and world class products right here at home. Discover the story of our entrepreneurs - a story which you can become a part of when you choose local.

Millen Farms, Little Dyke, Nova Scotia

Millen Farms is a family-owned sustainable berry farm in the heart of Nova Scotia.

Noël & Co., Kentville, Nova Scotia

Noël & Co. is a candle company with a simple mission: to create candles with a conscience.

Burnside Brewing Company, Darmouth, Nova Scotia

Burnside Brewing Co. is a craft brewery founded by two no-nonsense, beer-loving guys with decades of industry experience between them.

Discover More

FAQ

Have questions regarding NSL? Find the answers to the most common ones below:

Nova Scotia Loyal is the new buy local program of the government of Nova Scotia. The structure of the program was designed and built in close collaboration with a diverse range of Nova Scotian producers, retailers, and consumers.

When enrolled with the Nova Scotia Loyal program, local producers and retailers will benefit from increased traffic to their business through a marketing campaign, in-store displays, advertising, and social media/web campaigns run by Nova Scotia Loyal. Consumers will recognize the Nova Scotia Loyal brand as a mark of supporting local businesses and will get rewarded for buying Nova Scotian products that are already a reward in themselves.

All applications for partnership are reviewed carefully by a diverse group of decision-makers. Ultimately, if a producer or retailer meets all required pre-requisites, partnership is granted.

We will also attend local events and festivals to continue to raise awareness about the program, helping to build pride in our local producers and products and encouraging a shift in demand for and consumption of Nova Scotia products.